From the Writing Desk
Stories, tips, and inspiration for thoughtful writing—from heartfelt thank you notes to the small gestures that strengthen connection.
Is your brand sending mixed color messages?
Choosing your brand colors is more than just choosing your favorite shade of blue. Color can influence the perception of your brand, whether it was intentional or not. It can convey the message of brand confidence or value, or provoke feelings of anxiety or relaxation.
Three Pillars of Branding You Can't Afford to Miss.
Building your brand is the single most important aspect of starting a business. Your brand will be the face of your company and will either communicate positive or negative messages to your customers.
Traits of a good logo
You need a logo, a mark, some identifying factor for your product. You’ve invested time, money and energy into your business idea and into your product. Now it’s time to put a label on it.